Premier Sotheby’s International Realty Appoints Director of Integrated Marketing

Naples, FLA. (November 3, 2025) — Premier Sotheby’s International Realty, a leading luxury real estate brokerage, is proud to announce the promotion of Ximena Silva to Director of Integrated Marketing. In this important, cross-functional role, Silva will champion collaboration and innovative marketing strategies to reinforce and strengthen the firm’s continued leadership as a full real estate services brokerage in the luxury space. With a decade of experience in real estate, marketing and social media strategy, Silva has consistently demonstrated her ability to bridge creative vision with operational excellence. Reporting to the Chief Marketing Officer, she will lead integrated strategies that align divisional and partner marketing efforts with Premier Sotheby’s International Realty’s overarching brand and business objectives. In her new capacity, Silva will serve as the marketing liaison for the brokerage’s trusted service partners, including Select Lending Services, Opus Title, Lutgert Title and Premier Concierge Insurance, developing co-branded initiatives and resources that strengthen visibility and partnership alignment. She will also collaborate closely with divisional leaders in Rentals, Relocation, and New Development services. Her leadership will extend to special event strategy and execution, overseeing Club 1744, the brokerage’s collective of top advisors, along with regional meetings and partner gatherings. Furthering her strategic responsibilities, Silva will manage marketing operations, including the Premier Sotheby's International Realty SWAG retail store, and continue to work closely with the social media team to maintain consistent brand presentation and drive engagement across platforms. Having originally joined Premier Sotheby’s International Realty as a Marketing Projects Manager and Executive Assistant to the Chief Marketing Officer, Silva’s journey within the company exemplifies growth, dedication and leadership. Quotes: “Ximena’s promotion reflects our commitment to aligned marketing that supports our comprehensive suite of concierge real estate services. Her strategic insight and project management skills make her the ideal leader to advance our mission and elevate the marketing experience for our divisions, trusted partners and global real estate advisors.” – Kathy Forrester, Chief Marketing Officer, Premier Sotheby’s International Realty “I am deeply honored to step into this new chapter with Premier Sotheby’s International Realty. Our brand stands at the intersection of creativity, collaboration and excellence, and I look forward to further integrating those values into every marketing initiative that supports our advisors and customers.” – Ximena Silva, Director of Integrated Marketing, Premier Sotheby’s International Realty   About Premier Sotheby’s International Realty Headquartered in Naples, Florida, Premier Sotheby’s International Realty has over 1,400 sales professionals in 40 locations throughout Florida and North Carolina. Premier Sotheby’s International Realty also benefits from an association with the storied Sotheby’s auction house, established in 1744. The brokerage was founded by The Lutgert Companies, a prominent member of Southwest Florida’s business community since 1964, and is proudly associated with Peerage Realty Partners. For more information, visit premiersothebysrealty.com.