$19.14M South Tampa Estate Sets Multiple Records Across Tampa Bay

Second-highest sale in Hillsborough County MLS history and highest in South Tampa since 2021 A residential estate in South Tampa has sold for $19,140,000, setting multiple pricing records across the Tampa Bay region. The property at 914 S. Golf View Street was represented by Paul DeSantis, global re

The Power of Timelines in Real Estate Projects: Effective Planning, Coordination & Completion

The evolving real estate market demands a professional approach to project management. In such conditions, the cost of error can be very high. Preparing plans via email and instant messaging will no longer yield great results. Any real estate team must act without delays and unnecessary waste of res

Win the Moment Before It Happens: AI, Attention, and the Future of Marketing

This article answers the question: How can marketers use AI to earn customer attention before demand fully forms? Answer: According to Daniel Burrus, AI is changing the future of marketing by making content abundant while making timely customer attention more scarce and valuable. In an AI-driven mar

How is a Home’s Fair Market Value Determined?

There’s a term in real estate that’s relevant to buyers and sellers alike, which is fair market value. Fair market value lets you know how much a home would theoretically sell for in an ideal world where logic was the determining factor. Basically, the fair market value would be what a seller would